AI GTM STUDIO

How the lists work

Each list puts UK companies in one sector in order of what public sources say they did in the last 90 days. Every item we count links to where we found it, so you can check it yourself.

Where we start

We start from companies showing growth signals. We then read what public sources say each one did in the window, and put them in order by that evidence alone.

A company has to fit the list's sector. Where one doesn't, we take it off by hand and don't list it.

The health and care list includes healthtech companies, tagged as such.

The 90-day window

Each list covers the 90 days up to its publish date, and gives its window at the top of its page.

What counts

A company's place comes from four kinds of evidence, which together give it a score out of 100. Each entry shows the score, and the evidence behind it.

EvidenceShare of the order
Events reported in the news or filed at Companies HouseAbout half
Growth you can see in public: jobs, offices and staff numbersAbout a third
How many news and web sources named the companyAbout a tenth
How often AI assistants named the companyAbout a tenth

1. Events

Each kind of event counts once in the window, except launches and appointments. Two C-level appointments both count when they are two different people's; one person's appointment counts once, however many sites report it or whatever title each gives. A company with a round of £100m or more, a C-level hire and an acquisition all in the window gets the whole of this share.

EventPoints
Equity funding round reported in the newsBy its size: under £5m 10, £5m to £30m 15, £30m to £100m 20, £100m or more 25. A round whose size wasn't given scores 10.
Shares issued for cash, filed at Companies House, with no round reported. We read the filing by hand: it must be paid in cash, over £1m, not issued to a parent company, and priced like a funding round.10
A C-level appointment, such as a new chief executive or finance chief. A role for one country, region or division, such as "CEO, Brazil", is a senior hire, not C-level.15 each, up to 2
Buying another company20
A public sector contract of £100,000 or more on Contracts Finder10, or 15 at £1m or more
A product launch or expansion reported by at least two sites, one of them a news outlet we name for the list (see sources)5 each, up to 2
A new director at Companies House, or a senior hire for one country, region or division reported in the news5 each, up to 2
Layoffs reported in the news15

2. Growth you can see in public

EvidencePoints
Jobs posted on the company's own jobs page in the window, in the UK or with no place given. More roles count for more. Where Companies House gives a staff number, we count roles per 100 staff, so 11 roles at a 3,000-person company count for less than 11 at a 60-person one.10 to 40, and 10 more for 2 or more roles at head-of level or above
A new UK office or a move into a new country, reported by a named outlet or listed on the company's own offices page10 each, up to 2
A rise in staff numbers in the latest Companies House accounts. The bigger the rise, the more it counts.5 to 20

3. News and web mentions

We count the different news and web sources that named the company in the window. Each extra source adds a little less than the one before, so a company can't climb on volume of coverage alone.

4. AI assistants

We ask two AI assistants, Claude (by Anthropic) and Exa's answer engine, a fixed set of questions about each sector, several times each: ten questions for each list, and twenty for B2B software. For fintech the questions include "Which UK fintech and payments scale-ups should I watch in 2026?" and "Which UK regtech, compliance and financial crime software companies are worth knowing about?". The bigger the share of a list's answers that name a company, the more it counts. Each company's entry shows how many answers named it, question by question.

The score

Each company's score is out of 100. Events count towards a fixed top: a round of £100m or more, a C-level hire and an acquisition in the window reach it. Growth, mentions and AI answers count against the best company on the same list. The four are then weighted as in the table above.

From the next edition, each company also shows how its place and its score have changed since the last one. When we change how something is scored, we score the last edition again under the new rules before comparing, so a change shows what the company did, not what we changed.

What it does, and what it may be in the market for

Each entry starts with one or two sentences on what the company does, written by an AI model (Claude, by Anthropic) from the company's own homepage.

For the top 10 of each list, below the evidence, the same model gives up to three things the company may need in the next six months. For each, it says what the company may buy, who would choose it, and what kind of product or service could meet it. Each names the part of the business it is for, such as finance or security, so you can find every company with a need in that area across the lists.

It reads only the evidence on the page, names the items each point rests on, and says how sure it is: strong, moderate or tentative. It is our reading of the evidence, not something the company has said, and it plays no part in the order.

What doesn't count

Sources

Every item links to its source. Where we say something was reported, we name who reported it and when.

News outlets we name for each list

A launch or a new office needs a report from one of these. Eight national titles serve every list: Financial Times, The Times, The Telegraph, The Guardian, BBC News, Reuters, Bloomberg and City AM.

Fintech and payments
Construction and property
B2B software
Cybersecurity
Life sciences
Climate and energy
Retail and consumer brands
Hospitality and leisure
Health and care
Professional services
Manufacturing and industrial
Logistics and supply chain
Transport and travel
Agencies and media

How to report an error

Every company and every item on a list has a report a problem link. Tell us whether it's the wrong company, the facts are wrong, it's out of date, or something else.

Every decision is also used to tighten the rules, so the same mistake doesn't come back on the next edition.